Monday, August 26, 2013

Thalaivaa will be a trend-setter

Disclaimer: I have watched an average of 1 movie per year (only Tamil) in the last 15 years.

Thalaivaa (Vijay & Vijay) will be a trend-setter.


If you noticed, at some point in the past the theatres were not the same theatres that they used to be. Suddenly most theatres started to get air-conditioned, the seats became something you can sink into, the recess became a time to indulge in a pack of popcorn for a minimum of Rs. 50 (when it used to be in single digits!) and a Veg Sandwich at Rs. 70. You also had waiters appearing like the Genie from Alladin's lamp at the press of a button.
Essentially, all this was about improving the movie-going-experience that the theatres worked on - and they did work. All this time, in these situations, the movie was something to pass time on while enjoying the ambience the theatre provided.

Thalaivaa is set to change this. Instead of making people simply sit back and 'watch' the movie, they have set out to make people actively participate as the movie progresses. I will explain why. While watching every frame of this movie you can't help but rake your brain as to which other movie it reminds you of. If you have watched it you will agree with me - Naayagan - Bhaasha - Naayagan - Kadalora Kavidaigal - Bhaasha - Naayagan - Vedham Pudhidu -Naayagan - Boys - Chotta Bheem (Yes.. Not a typo) - ....

Now, What is new in this? In the other movies I have watched (read disclaimer above), you get to see one or two scenes here and there sprinkled in a movie and rarely does it remind you of those movies. So then started remaking of movies (say Thillu Mullu) which made you compare shot by shot to the old Rajini's version.

But what sets Thalaivaa apart is two things

  1. The number of past movies it reminds you
  2. The skill of the Director to make you relate to so many different movies - the rapidity with which it happens that keeps you excited till the last moment.

For the benefit of those who haven't yet watched this here's a "How to watch the movie?"

  1. Choose to go atleast in pairs
  2. Feel free to bet your movie knowledge (that will make the whole Thalaivaa watching an "experience" to remember. Be ready to fight and and hold your ground on any discussion of relevance to a part movie. In all probability you will be right.
  3. If you are a "Vijay Fan" don't worry about whistling and cheering whenever Thalaivaa appears on screen. The film-makers have thought through all these and have integrated whistles and claps and shouts as part of the sound track itself. So you can concentrate on discussing and debating the frame that appears on the screen.
This is indeed an innovation and in my sincere opinion a trend-setter, esp because it woke me from slumber and post by first blog in nearly half a decade (Ignore that welcome 2012 post ;-)). Do you agree?

P.S. For those curious about the mention of 'Chotta Bheem' - there is a character in the cartoon serial when "Kirmada" approaches you hear the background chant "Kirmada... Kirmada..." Shows how open the film-makers are to ideas.

Friday, December 30, 2011

Happy New Year 2012

It has been a really really long while since I made some effort to continue blogging and due to bandwidth issues (You must read this article) I haven't.

So seriously (!!!), blogging in 2012 obviously becomes by New Year Resolution. Just so it doesn't look like a wish, I have made some concrete (huh!) steps towards that viz.

  1. Visited my long neglected Blogspot site (big deal)
  2. Played around with the themes and chose this one
  3. Enabled Mobile View (excited that this site is going to be widely read!)
  4. Choose the Colours in line with my current thinking (Orange and Innovation is supposed to go hand-in-hand)
  5. Updated the Fonts
  6. Changed the Layout
  7. Added a "All rights reserved" footnote (Not that it matters now!)
  8. Saved all those changes (important you see)
  9. Typing this blog
I will obviously follow this with the following,
  1. Publishing this Blog (Oh Yeah!)
  2. Sharing this Blog
By spreading word about this I intend to shame myself if I do not keep up this new year goal :-) Will you support me?

Finally,

The Old is Gone
And the New is Born
Drop your Baggage
And Welcome the Change


Happy New Year 2012

Monday, May 21, 2007

Dubious history of Arial

This statement is written in Arial. Hope your browser will be able to display it
in the font I wanted it to be seen.

Arial, the font that is in use since Windows 3.x is one of the best fonts that come with Windows for use in different applications, along with Times New Roman, and Courier. Arial is one of the standard font that is widely used in business communication, be it email, memo, or a detailed project proposal. It is a no-nonsense, clean font that gives a professional feel and communicates seriousness.

But were it to be? A little of other stuff now.

Helvetica, a font designed by
Max Miedinger, turned fifty this year. This Swiss font since its release to mainstream usage fifty years back, had been the widely used in most of commercial communication - company logos, advertisements etc. because of its clean lines, proportionate dimensions and smooth curves. You couldn't imagine any graphics designer not aware of Helvetica, as it was the standard in design. Adobe's design products (e.g. PhotoShop) essentially bought the rights from Linotype (who owns this typeface) for bundling this font in their products; and so did Mac OS - widely used to run graphics rich applications. But so dit NOT, Windows.

Now back to the story of Arial. Didn't I use similar meaning words to describe Arial and Helvetica? You are right. I did. Because they indeed really are, as do so many other fonts. But with one difference. Arial was born out of Helvetica, because Microsoft did not like paying Linotype the required fee to use the font. So Arial came bundled with Microsoft's OS and because Microsoft's systems were pervasive, Arial became the default font for formal communication, displacing the much deserving Helvetica out of sight.

It is ironical that the brand Microsoft is created and still represented in Helvetica!

If it were not for Microsoft to reengineer Helvetica into Arial with almost no difference (find it if you can) I would have written a blog focussing on the history of Helvetica.

Here are some links you might want to use:

  1. http://www.ms-studio.com/articles.html
  2. http://www.helveticafilm.com/